Organizers of the 2nd China International Property Investment Fair (the 2nd China Property Fair) and the 1st World Chinese Merchants Property Forum announced at a press conference on the morning of June 30 that the after more than half a year of preparations, the China Property Fair is basically ready for opening and will be staged from September 8 to 11 to coincide with the 14th CIFIT. About 70% of the booths at the fair have been booked.

The China Property Fair is China’s premier property investment platform built on the strength of CIFIT; it’s also a major initiative for CIFIT to promote investment projects in the property industry. The 1st China Property Fair last year received an overwhelming response from land reserve institutions, property service providers and property developers across the nation.

The forthcoming China Property Fair, themed around “joining hands to build a harmonious property environment”, is aimed at building a platform for communications between land suppliers and requesters, encouraging investment, and promoting trading between property project holders and investors.  On the strength of the first edition, the upcoming edition of the China Property Fair will continue to focus on specialization and sophistication and build a world-class stage for international property investment by following the developments in Chinese and international property sectors, building independent space for communications, providing pre-fair matchmaking, holding dedicated promotions during the fair, and releasing massive amounts of information.

The forthcoming China Property Fair will have six major highlights:

I. Active Participation by Domestic and Overseas Enterprises and Double  Exhibition Space

The 2nd China Property Fair will be staged in Halls F and G at Exhibition Hall II of the Xiamen International Conference and Exhibition Center. The two halls have a combined exhibition space in excess of 6,000 square meters, double the size last year.

Thanks to China’s surging economy and the CIFIT’s international recognition, the 2nd China Property have received has received an enthusiastic response from property businesses across the world. So far, property businesses in dozens of countries and regions, including the US, Caribbean, Australia, Singapore, the UK, Malaysia, Taiwan, Hong Kong and Macao, have signed up for the fair. The businesses include Atkins, the renowned international architectural firm that designed Burj Al Arab in Dubai; Oasis Land Development, the leader of land sales on Cayman Islands; Orange Tee Com Pte Ltd, a leading property brokerage firm in Singapore; US-headquartered Shoppertrak Rct, the world’s largest passenger flow information statistical system design provider; the Malaysian East Coast Economic Region Development Council. The exhibition at the fair will showcase land transfers, primary land development, land brokerage, and land services. Moreover, as a major partner of commercial properties, Wal-Mart will be featured at the fair.

II. Proactive Promotion by Urban Land Reserve Institutions and Over 1,000 Land Plots Unveiled

Post-recession economic recovery is set to generate a lot of business opportunities. The release of new property regulations in China will speed up the transition of China’s property sector to market-based operations. Many cities, especially second- and third-tier ones, have been more aggressive in promoting property projects. As such, the forthcoming China Property Fairs looks set to attract greater attention from domestic cities. Hefei, Suzhou and Langfang will continue to exhibit property projects at the fair, while Zhangzhou and many other cities will stage exhibitions for the first time. The total number of cities exhibiting at the fair is expected to rise significantly to 30, and more than 1,000 land plots will be featured.

In addition to the enthusiastic response from land reserve institutions, many primary land developers have also displayed a keen interest in the fair. The Malaysian Eastern Coast Economic Region, Shouxin Property, Zhangzhou Yingcai, Xiamen Airport Logistics Park, and many other domestic and overseas organizations will showcase scores of premium property projects at the fair.

III. New Taiwan Exhibition Area and Business Opportunities across Taiwan Strait in Focus 

With increased economic and trade ties between the two sides of the Taiwan Strait and the conclusion of the Economic Cooperation Framework Agreement (ECFA) between mainland China and Taiwan, ample capital in mainland China has attracted the attention of Taiwanese property developers, and the flow of mainland capital into Taiwan has become a hot topic; moreover, Taiwanese property businesses’ confidence in mainland investment has also surged. In light of these new developments, a Taiwan exhibition area will be set up at the 2nd China Property Fair for the first time. Taiwan Land Development Corporation (TLDC), a leading player in Taiwan’s land market, along with dozens of Taiwanese property development, architectural, and interior decoration firms, plan to stage joint exhibitions at the fair. TLDC alone will occupy an exhibition space of more than 400 square meters and is so far the largest exhibitor at the fair. It will showcase land development projects in Taitung, Hualien and Kinmen, as well as the planned Cross-Strait Financial Center project. The corporation will host a dedicated promotion seminar and team up with the fair’s Organizing Committe to host the Cross-Strait Summit Meeting on Property Investment Cooperation. Fu-Sheng Chiu, TLDC chairman and member of the Kuomintang Central Standing Committee, will deliver the keynote speech at the 1st World Chinese Merchants Property Forum.

IV. Convergence of Global Property Developers and Investors