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19th CIFIT focuses on Belt and Road Initiative, promotes two-way investment

     chinadaily     2016-9-13 15:59:00    

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With the conclusion of the G20 Hangzhou Summit earlier this month, China, the city of Xiamen was once again in the world spotlight for the 19th China International Fair for Investment Trade (CIFIT).


CIFIT, or the Fair, with a total exhibition area of 138,000 square meters, attracted nearly 120,000 business people and 5,000 enterprises from more than 100 countries and regions during the past four days. It staged more than 3,000 business matchmaking events, presented 30,000 projects and 100 themed workshops.


The Fair also caught much attention from state and Party leaders. Vice-Premier Wang Yang raised the golden key to announce the Fair's inauguration, inspected the venues and delivered a keynote speech at the International Investment Forum. Phelekezela Mphoko, Vice-President of Zimbabwe, and Arvils Aseradens, Deputy Prime Minister of Latvia, also took part in the Fair.


A total of 66 officials of above vice-ministerial level from government departments, national organizations, and commercial associations participated in various events.


The officials included Wang Qinmin, Vice-Chairman of the National Committee of the Chinese People's Political Consultative Conference and chairperson of All-China Federation of Industry and Commerce; You Quan, Party secretary of Fujian province; Yu Weiguo, Fujian's governor; Liu Cigui, governor of Hainan province; Zhong Shan, China's international trade representative and Vice-Minister of Commerce; Zhang Yong, Deputy Director of the National Development and Reform Commission and Wang Shouwen, Vice Minister of Commerce.


Today, the global economy is undergoing a difficult recovery, and it is the common expectation of governments and enterprises to seek the development of transnational investment and cooperation.


This year’s CIFIT has closely followed a development concept featuring innovation, coordination, green, openness and sharing. Focusing on the Belt and Road Initiative, and promoting two-way investment, the Fair has sustained its orientation towards specialization, globalization and marketization. It has built an innovative and professional platform for investment promotion, policy release and investment-focused forums and seminars to contribute ideas for China’s open economy and push forward global trade.


The characteristics can be summarized as follows:



First, national strategy, investment platform and global economic growth




1. International cooperation and economic growth



Multinational companies can contribute greatly to internationalization by coordinating business operations and the integration of capital, technology, and other resources globally and, in this light, the CIFIT was a good place for companies worldwide to learn about China’s investment environment, with more than 200 high-ranking executives of multinationals taking part.


It invited 160 representatives of 57 multinationals, such as Coca Cola, Dell, IBM, Philips, and Toyota, and six business associations to share their views on China’s overall economic situation, its reforms and opening-up, and its general business environment, with Vice-Premier Wang Yang presiding and describing how multinationals have contributed heavily to China’s open economy, and to its socioeconomic growth and collective well-being.


Also taking part were representatives of Canon, ABB, Cargill and Sanofi who joined a briefing on likely future operations of multinationals in China, and shared their experiences in working in China and their ideas on expansion, with the idea of helping improve China’s investment environment.


There was a Fortune CEO Summit, in the city of Xiamen, Sept 7 – 8, where the theme was New Opportunities and New Challenges and where the heads of famous enterprises such as Caterpillar, Pan Pacific Group and Dell, and of financial institutions, along with researchers and academics met to share the latest economic information and wealth management insights.



2. New blueprint and the Belt and Road Initiative




The Belt and Road Initiative proposed by President Xi Jinping, which supports China’s attempt to deepen reform and opening-up policy and take an active part in global economic cooperation and governance, is being accepted by more global economies and is helping to remove boundaries between countries and organizations. 





Vice-Premier Wang Yang described how the Belt and Road Initiative should help increase trade links with foreign countries, foreign investment, international industrial cooperation, and two-way investment, and spoke of how its seamless connection with the Fair provides the ideal platform for international cooperation among Belt and Road nations.


The Fair had more than 30 Belt and Road countries, such as Italy, Germany, Australia, Hungary, Malaysia, Indonesia, Singapore, Laos, the Philippines, Pakistan, Turkey, and Greece, taking part, with political dignitaries, such as trade and transport ministers, among the distinguished guests. In fact, it centered on the Initiative, with thematic events ranging from international industrial cooperation and global expansion to development financing to eco-agriculture and food safety. There were also matchmaking events centered on food and tourism among other items, with talks on investment, construction and development, and advice on various fields in future development through the cooperation.


This year, Italy was the Guest Country of Honor; Macao, the Guest Region of Honor; and Jiangxi, the Guest Province of Honor, with each of them describing their hopes for the Fair and for joining the Belt and Road Initiative and for new development opportunities. The delegates from Singapore, Malaysia and the Philippines praised the growth opportunities that the Belt and Road Initiative can bring and expressed the hope for future development in infrastructure and other fields that can better people’s lives.



3. UNIDO cooperation for further development




One longtime sponsor of the Fair, the United Nations Industrial Development Organization is celebrating its 50th anniversary this year, so its commitment to sustainable, green and inclusive growth, and industrial transformation in developing countries was in the spotlight at the Fair, where it was very proactive. Its director-general Li Yong spoke about investment, innovation and international cooperation for sustainable growth at recent events, such as the 2016 International Investment Forum that UNIDO helped organize with China’s Ministry of Commerce. 





There was also a special exhibition to commemorate UNIDO’s continued efforts in promoting industrial development worldwide over the past five decades. UNIDO invited high-ranking officials and business leaders from more than 50 African countries to take part in the Fair, to help build it into a platform for investment in Africa.


A report on industrial improvements in the country of Senegal was released by Justin Lin Yifu, an economist specializing in reforms, at the Advanced Forum on Investment in Africa, which was attended by political dignitaries from Senegal, Ethiopia and Nigeria.



Second, global attention for transnational investment



Transnational investment has been a new engine for the global economy, since international economic development is slackening, and the international community lacks confidence in economic prospects.


With this in mind, the CIFIT has attracted tremendous global attention. As of midday on Sept 11, some 700 organizations and groups from 109 countries and regions had attended the event, including 15,832 overseas businessmen.



1. Massive turnout of overseas participants



Numerous overseas distinguished guests and celebrities attended this year’s CIFIT. More than 300 VIP guests appeared, from governmental officials, senior managers of multinational companies, leaders of authoritative business associations, to billionaire tycoons, such as Phelekezela Mphoko, Vice-President of Zimbabwe; Arvils Aseradens, Deputy Prime Minister of Latvia, and Li Yong, Director-General of the United Nations Industrial Development Organization (UNIDO).



2. International organizations actively taking part in CIFIT



Seven international organizations sent delegations to the CIFIT and held a series of investment promotion symposiums and training activities. The organizations included: the United Nations Conference on Trade and Development (UNCTAD); United Nations Industrial Development Organization (UNIDO); Organization for Economic Co-operation and Development (OECD); World Trade Organization (WTO); International Finance Corporation (IFC); World Association of Investment Promotion Agencies (WAIPA) and World Trade Centers Association (WTCA).


The OECD and Ministry of Commerce’s foreign investment administration department co-sponsored a seminar themed on the OECD’s regulatory policy and management methods. IFC and CIFIT’s organizing committee held a training activity featuring methods of evaluating corporate governance. More than 90 delegates from 30 World Trade Centers attended the CIFIT, including Ghazi Abu Nahl, chairman of the WTCA, marking a new record number of participants.



3. Active participation of developed and emerging countries



A total of 63 organizations including state governments and business associations from the United States attended the Fair. More than 200 senior executives from multinational companies and business elites were invited by the U.S Chamber of Commerce in Washington, D.C., the United States-China Business Council and the American Chamber of Commerce in Beijing, Shanghai and the South China region to open dialogues about health care investment and the development strategy of Chinese and American companies.


Almost 100 organizations from the UK, Germany, Spain and Italy, and 15 from Brazil, Russia, India and South Africa also attended the Fair, which was focused on promoting key fields such as creative design, aerospace technology, medical care, renewable energy sources and tourism. Italy, the Guest Country of Honor, invited China Cefc Energy Co., Ltd., a Fortune 500 company, to be the Fair’s strategic partner, which encouraged many state-owned and private companies to become involved in the Fair and stimulated communication between Chinese and Italian enterprises.



4. Participating companies and business groups reach new highs at CIFIT



The CIFIT proved to be a glowing success, with an estimated 5,000 domestic and international companies taking part. These included some 80 multinational companies, such as Coca Cola, McDonald's, Toyota, Qualcomm, Dell, DuPont and Nestle. It also featured nearly 1,000 central government-controlled enterprises, local state-run companies, famous private-sector firms and listed companies. Additionally, more than 200 foreign executives and company representatives, and 50,000 Chinese investors and businessmen were among participants at the CIFIT.


One of the primary goals of the Fair was to help small and medium-sized enterprises gain a greater foothold in the global market, which prompted around 200 business associations to send delegations to the Fair. Among the associations in attendance were the China-Britain Business Council, Australia International Trade Association and Associates, Hong Kong General Chamber of Commerce, Macao Chamber of Commerce, the American Chamber of Commerce in South China, China Electronic Commerce Association, China Association of Private Equity and China Association of Enterprises with Foreign Investment.



Third, convergence of high-end industries to unleash economic growth potentials



The CIFIT occupied an area of up to 138,000 square meters, and increase of nearly 40 percent on the previous year, with 6,000 exhibition booths, it was the largest such Fair since 1997.


The entire exhibition area was separated to three by function: a thematic investment hall, industrial investment hall and commercial trade hall. Over 2,000 institutions and enterprises got involved in the 13 industrial specialties of the exhibition area.



The thematic investment hall was divided into areas such as Invest China, Invest International, Exhibition Area for Development Zones, Exhibition Area for China Overseas Investment and Cooperation, Exhibition Area for International Finance and Crowdfunding, and Exhibition Area for Talents, Capital and Projects.


The Industrial Investment Hall included exhibition areas for Land Property, Wine Show, Brand Tea, Health Industry, Art Collection, Fruit and Vegetable, and Cross-border E-commerce.


The commercial trade hall, which was the inaugural hall in the Fair, consisted of professional booths of cross-border e-commerce, and the distinctive commodities of Macao, Hong Kong, Taiwan, as well as quality products from across the world.



1. Globalized CIFIT attracts record number of overseas exhibitors



The CIFIT has attracted a raft of overseas exhibitors from more than 50 countries and regions across the world including Italy, Germany, Switzerland, Spain, the United States, Brazil, Australia, Malaysia, Japan, South Korea, Hong Kong, Macao and Taiwan. This year, its overseas exhibition area hit an all-time high of 20,000 square meters.


Italy, the Guest Country of Honor, showcased the country’s romantic customs and practices as well as its favorable economic environment. On its 800 sq m exhibition area it displayed its hit products such as vintage wine, rescue helicopters, and medical care information systems.


A delegation composed of more than 100 outstanding enterprises from Australia also took the stage, during which they highlighted their competitive products and projects in various fields ranging from agriculture, health care, finance, and real estate to tourism. Its pavilion covered an area of approximately 1,000 sq m, its largest so far. China and Australia have signed a Sino-Australia free trade agreement (FTA) to boost bilateral economic ties and CIFIT served as another impetus to deepen economic cooperation between enterprises from both countries. An agricultural company from Australia is reported to have signed deals worth in total more than 3 billion yuan ($450 million) within the four days. In addition, Malaysia has taken part in CIFIT for three years in a row. With more and more exhibitors across the world converging on CIFIT, it has grown into a world-renowned investment promotion expo.



2. Diverse investment promotion events



Italy, this year’s Guest Country of Honor at CIFIT, hosted a series of events including an exhibition pavilion inauguration, a China-Italy cultural night, and an elite roundtable meeting, attracting the participation of some 500 entrepreneurs from both countries.


Australia launched events focusing on the country’s northern development drive and the opportunities brought by China’s Belt and Road Initiative. Interesting themed events like the Australia Carnival offered fun for visitors. More than 200 Australian and Chinese firms took part in negotiations, with a view to cooperating in the future.


The Fair’s guest of honor, Macao, had a 6,000-square-meter exhibition area to exhibit its businesses and industrial sectors. The Macao promotion week also welcomed more than 10,000 visitors.






The guest province of honor, Jiangxi, had a 1,000 sq m exhibition area showcasing regional customs and investment policy. A promotion for companies transferring industry from southern China has seen new businesses coming to the province.



3. Exhibitions showcase latest tech and art at CIFIT



The CIFIT was an ideal place for financiers and startups to connect, show each other creative projects and promote cultural communication.


The 500-sqaure-meter Talent Project Capital Cooperation zone was home to talent recruitment, product promotion, investment and financing.


The zone proved popular as hundreds of creative and startup projects, integrating industrial developing and consumption trends were on display, such as interactive robots, virtual reality (VR) products and fruit and vegetable facial mask makers.


The newly established International Collection Investment Fair encompassed eight sections of international art, oil and traditional Chinese paintings. The Salon D'Art gallery from the US even had on display some authentic works of Pablo Picasso and Marc Chagall.


Many Top 500 companies from China and abroad attended the Fair, such as General Electric, Siemens and Philips, as well as domestic companies like CRRC Corp and GAC Group.


Fourth, collective wisdom to boost economic openness


The CIFIT included more than 100 professional forums and seminars, including those of the 2016 International Investment Forum. A total of 576 speakers hailing from 40 countries and regions offered insights to an audience of 36,000.



1. Investment-oriented forum explores new economic growth with greater openness.



As one of the most influential events of the CIFIT, the International Investment Forum offers a platform for high-level dialogue among the world’s political and business leaders. The 2016 IIF, organized by China’s Ministry of Commerce, China Central Television and the UNIDO with a theme of “new vision, further development and greater openness”, contained one keynote forum, five thematic forums and one investment-oriented event.


Wang Yang, Vice-Premier of China, spoke at the keynote forum, acknowledging the Fair’s achievements over the last 20 years and praising it for its actions in accordance with the Hangzhou Consensus reached during the G20 Summit. That consensus focuses on facilitating global economic growth through innovative and inclusive measures. Wang hoped that the Fair will emerge as a platform for international cooperation, a showcase of business environments in various countries, and an occasion for exchange and dialogue.


Other distinguished speakers at the IIF included Zhong Shan, Vice-Minister of Commerce; You Quan, Party secretary of Fujian province; Latvian Deputy Prime Minister and Economics Minister Arvils Aseradens; Zimbabwean Vice-President Phelekezela Mphoko; Li Yong, Director-General of UNIDO; Lin Yifu, vice-president of the All-China Federation of Industry and Commerce; Wang Jianlin, chairman of Wanda Group; and Li Changlin, vice-governor of Jiangxi.


Their speeches spurred heated discussions on topics such as overseas Chinese merchants’ homeland opportunities, investment in Africa, globalization of Chinese enterprises, Belt and Road and risk control in global expansion, and opportunities and challenges in global mergers and acquisitions.


The IIF is the highest-level international event of its kind, and the most effective forum for discussion of those and other leading issues.



2. Policy releases and forecasts of future investment trends



The CIFIT enhanced its strategic and growing role as a platform for authoritative release of policies and other information.


The organizing committee deepened collaboration with United Nations organizations and important domestic business associations, hosting several information briefings, policy releases and similar events. The data released will reach the widest possible circles through participants’ networking.


During the Fair, the United Nations Conference on Trade and Development released the Chinese version of the World’s Investment Report and its forecast on global investment from 2016 to 2018; the UNIDO published a report on industrial transformation in the African country of Senegal; and the China Association of Private Equity released its 2016 Global M&A report. Provision of these thorough research reports by authoritative institutions reflected the Fair’s function as a vital information dissemination event.


Moreover, the Fair exhibited great diversity in offering services to a wide range of global participants. More than 30 countries and regions, including Spain, India, Zimbabwe, Nigeria, Senegal, Ethiopia, Namibia, and Afghanistan, sent delegates to promote their investment environments and business-friendly regulatory climates. Twelve regions domestic to China but with a global vision, including Beijing, Shenzhen, Harbin, Hainan, Hebei, Inner Mongolia autonomous region, and Tibet autonomous region hosted promotional events and presentations.



3. Seminars on investment highlight new economic trends



A total of 53 thematic seminars were held with a focus on current issues and subjects related to investment, including the Belt and Road Initiative, supply-side reforms, cross-Straits trade, international industrial cooperation, environmental issues, financial leasing, mergers and acquisitions services, private equity and venture capital, property transactions, application of graphene, investment in art, and the health industry.


Based on current international bilateral and multilateral cooperation, the Ministry of Commerce worked closely with the organizing committee and organized symposiums, including on subjects such as cooperation between coastal provinces and their bordering areas, international industrial cooperation, financial leasing and regulatory policy. There was also a seminar on governance of international organization.


In addition, further events were held on issues including agriculture, food safety, and internet finance. Over 30 departments and institutions were involved with organizing the events, including the Overseas Chinese AfFairs Office of The State Council, the China Council for the Promotion of International Trade (CCPIT), the Chinese People’s Association for Friendship with Foreign Countries (CPAFFC), the China Association of Private Equity (CAPE) and the China Electronic Commerce Association (CECA).


These seminars help build a platform for attendees to understand the global economic trends, enhance communication and achieve mutual benefits. CIFIT has won recognition from both domestic and foreign attendees.



Fifth, effective steps to attract more international investment



The CIFIT continues to serve as a platform for exhibiting products, exchanging business ideas, and matching businesses engaged in related industries. It presented a total of 30,000 investment projects including 1,000 overseas projects.


The four-day event has witnessed the signing of 1,502 agreements worth 507.3 billion yuan ($75.9 billion), among which 221 billion yuan came from foreign investors. A total of 57.3 billion yuan of outbound investment will go to overseas projects, according to the contracts signed.


The event has achieved significant results this year.



1. Attracting foreign investment and helping Chinese businesses go global



The Fair organized invited 600 investors to have business negotiations with 300 organizations and companies from China. Within a three-day period, 40 high-end business matching events were held. Inner Mongolia autonomous regions, Gansu, Anhui, and China Association of Development Zones were represented at the events and held cooperative talks with foreign companies and institutions such as South Korea’s SK Holding Co and the Japan-China Investment Promotion Organization.


The Fair also arranged match making events for Chinese companies with plans of global expansion. More than 100 governmental organizations, industrial parks and businesses from 19 countries and regions were invited to meet with representatives from some 500 companies from various domestic regions, including Jilin, Shandong, Hunan and Zhejiang. The business talks covered the cooperation in areas such as energy, mining, agriculture, cross-border e-commerce, media and finance.



2. Specified business matching events target various industries, regions, and investment hotspots




The CIFIT focused on developing cooperation and investment between companies working in a range of different industries. A diverse set of over 20 investment agencies were invited to meet, exchange ideas and discuss potential business partnerships every half day at a 400-square-meter pavilion. 





A dozen of business matching events featured the Guest Country of Honor Italy, the Guest Region of Honor Macao and the Guest Province of Honor Jiangxi, as well as a number of Belt and Road nations.


A 4,000 square meters area at the exhibition site were designated to thematic matching events, where more than 30 events took place, covering the subjects such as Belt and Road, private equity and public-private partnership and more.



3. Efficient methods for facilitating business cooperation



Fusion of exhibitions, seminars and business matching was one of the highlights of the CIFIT. A total of 120 companies attended the targeted business matching events that were held on specific exhibition areas.


A total of 30 meetings and seminars were also incorporated with business matching to promote business cooperation with Italy, Jiangxi province and Macao.



Through five years of diligence, CIFIT has constructed a strong platform for encouraging cooperation and enhancing business opportunities both online and offline, including an official website, mobile application and offline investment activities such as “Invest Across China”. CIFIT hopes to provide a vital one-stop service aiding all aspects of investment. 






4. Roadshows to bridge projects and investors




Eight project roadshows served as a bridge between businesses and financial channels during the Fair, where the organizing committee invited more than 200 investing institutions and more than 50 projects in different industries, such as the Internet technology, science, smart city construction, innovation and agriculture. The road show events received recognition from various organizations for its high-quality and service. 






5. New Press Area attracts attention



The “Investment Cooperation Press Area” has attracted a significant amount of attention. During this year’s CIFIT, a 100-square meter press area was launched to release information to the government and business representatives from different countries and regions, such as Sweden and Chile. Representatives can receive investment information through headphones which makes the press area quieter.



Sixth, mainland, Taiwan, Hong Kong, Macao cooperate together



The number of guests attending CIFIT from Taiwan has reached 4,000 people this year. Cross-Straits exchange and collaboration between Taiwan, Hong Kong, Macao and the mainland has been a central topic at the CIFIT.





1. Taiwan’s enthusiasm to participate



A total of 86 business groups from Taiwan participated in the Fair, including the General Chamber of Commerce of Taiwan, Taiwan Electrical and Electronic Manufacturers’ Association and the Taiwan Trade Center.


Liang Kuo-hsin, chairman of Taiwan Trade Center; Lai Cheng-i, chairman of the General Chamber of Commerce of Taiwan each led a delegation to the Fair.


Wu Chung-shu, director of Chung Hua Institution for Economic Research; Lien Sheng-wen or Sean Lien, president of the Taiwan Youth Development Foundation; and Chiu Yi, senior known economist each delivered speeches.


The Taiwan Trade Center, the General Chamber of Commerce of Taiwan, the Taiwan Electrical and Electronic Manufacturers’ Association, the Importers and Exporters Association of Taipei, the Taipei Chamber of Commerce and the Taiwan Mergers & Acquisitions Private Equity Council were among the dozens of groups and organizations from Taiwan that attended the Fair.


The Ministry of Commerce and the Taiwan Affairs Office of the State Council jointly organized the Cross-Straits Economic & Trade Cooperation and Development Forum. More than 200 representatives joined the forum and discussed China’s 13th Five-Year Plan (2016-2020) and cross-Straits economic cooperation.


More forums covered topics including the development of the elderly care sector, based on cross-Straits cooperation.



2. Dynamic Macao, a dazzling promotional event



Always a reliable source of investment and a guest at CIFIT, Macao was assigned an exhibition space exceeding 180 sq m in the investment pavilion and a 6,000 sq m exhibition space with the theme of “Dynamic Macao” in the trade pavilion.


The two Macao-themed exhibitions gathered 120 Macao businesses, presenting its business opportunities through exhibitions, sales and match-making events between industries, and showcasing the tourism sector through cultural performances.


A series of events, such as symposiums and meetings focusing on business cooperation, helped serve as a bridge to facilitate wider and deeper cooperation between Macao and the outside world.



3. Fruitful results achieved through matching events



Cross-Straits exchange and collaboration among Taiwan, Hong Kong, Macao and the mainland has been a central topic at the CIFIT.


During the Fair, the Hong Kong Special Administrative Region government organized an investment forum around the theme of “The Belt and Road Initiative”. It encouraged mainland enterprises to invest in the city and to leverage its advantages in “going global”.


The CIFIT organized a series of match-making events for businessmen from Hong Kong, Macao and Taiwan to promote business opportunities and increase economic cooperation.


It also arranged tailor-made matching events for participants from Fujian, Macao, Taiwan, and Hong Kong, covering tourism, smart city construction and agriculture.


This year the CIFIT has attracted great attention from overseas and domestic news media. More than 1,300 journalists from 250 news agencies, websites and new media participated in the Fair, including ggii.info from Australia, Nikkei Net from Japan, Television Republic Indonesia, the star.com from Malaysia, the Chinese American Post from the US and Lianhe News from Hungary. Domestic media included the Xinhua News Agency, Sina, People’s Daily, CCTV, China Radio International, the China Daily and China News Agency, as well as their websites and regional government portal websites.


A total of 17,000 media reports have been released during the Fair.


Since its first launch in 1997, the CIFIT has been held for 20 consecutive years. Following China’s reform and opening-up policy, the Fair has made history for its significant role in boosting global investment. In line with the trend of economic globalization, the event has attracted a total of 300,000 traders and visitors from over 200 countries and regions, as well as more than 450 Fortune 500 companies and 3,200 multinational companies during the past two decades. More than 30,000 trade agreements have been signed, introducing more than $300 billion into China.


The Fair has also helped a great number of Chinese enterprises to go global. It has expanded from a regional economic and trade event into the world’s biggest event for investment and trade, which was recognized by UFI, the Global Association of the Exhibition Industry.


CIFIT will continue to follow the new trends of the global economy, the latest developments of world investment, and China’s national strategies, so as to turn itself into a professional, market-oriented and international platform for global investment promotion, policy information publishing, and investment trend discussion.


Echoing the two-way strategy of “Bringing In and Going Out”, the Fair will continue in its mission of promoting investment and trade both at a national and international level and adding new vitality to the world economy. It will move on to a new start and a new journey, target new success, and bring itself to a higher level of world investment expo.


The 2017 CIFIT will be held on Sept 8 in Xiamen, East China’s Fujian province. We hope that you will continue to pay close attention to the event and support it. See you next year.



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