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Promotion for Xiamen’s MICE industry ends with success in Hungary

     chinadaily     2017-11-23 16:41:00    

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A delegation consisting of four people from Xiamen Convention and Exhibition Bureau visited Budapest, the capital of Hungary on Nov 17.


They held a special promotional conference to promote Xiamen’s MICE (meetings, incentives, conventions and exhibitions) industry, attended by representatives from Hungary’s tourist office and local enterprises.


During the conference, the delegation briefly introduced the Chinese garden city of Xiamen and invited the attendees to participate in the CIFIT to be held next year in the city.


They also outlined Xiamen’s tourism industry and MICE industry from the city’s tourism resources, supporting facilities and its international-marketing strategies.


Hungary’s tourism experts said that the cooperation between China and Hungary in the tourism industry has been continously increasing over recent years, and China has become an important source-market for Hungary.


Farkas Karolina, deputy director of the Hungarian National Tourist Office, hopes that the related governmental agencies of Xiamen and Budapest can accelerate the opening of direct flights between the two cities, so as to promote their cooperation in toursim, economy and trade.


The representative from Morgan Star Group, a company involved in cultural, international trade, agricultural and other industries headquartered in Hungary, hopes to strengthen the cultural cooperation between China and Hungary by holding the Budapest International Music Festival and China-Hungary Music Arts Forum in Xiamen.


He also expressed an intention to attend next year’s CIFIT, and proposed to use its prestigious Franz Liszt Academy of Music and other music colleges in Europe to expand the art education market in Xiamen and develop special tourism products for local residents.


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