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Xiamen promotes MICE industry in Czech Republic

     chinadaily     2018-12-13 16:31:00    

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Xiamen delegation members pose for a group photo with staff members of Prague convention and exhibition bureau. [Photo/chinafair.org.cn]



Yang Shaojing, deputy director of Xiamen convention and exhibition bureau, led a delegation to promote Xiamen’s MICE (Meetings, Incentives, Conferences, Exhibitions) industry in the Czech Republic from Dec 5 to 8.


The Xiamen delegation visited related bureaus, travel agencies, and exhibition companies in Prague and Brno, two important MICE cities in the Central European country, to learn their advanced experience in developing MICE industry and and also promote Xiamen’s MICE industry in the two cities.


Two promotion conferences were held in Prague to introduce the business climate of MICE industry in Xiamen and the city’s related preferential policies.


In Brno, the administrative center of the South Moravian Region, the Moravian convention and exhibition bureau introduced its Xiamen counterpart to local chambers of commerce and promoted the Xiamen Industrial Fair, the largest cross-Straits exhibition of its kind in China, among local companies who intend to organize exhibitions in the Chinese city.


The delegation also visited the BVV Trade Fairs Brno, one of the most prominent trade fairs organizers in Central and Eastern European countries and the organizer of 60-year-old Brno International Engineering Fair, to learn its abundant experience in organizing trade fairs and exhibitions.

 Xiamen delegation visits the BVV Trade Fairs Brno during their stay in the Czech Republic. [Photo/chinafair.org.cn]

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